L’Occitane, a brand with the full name “L’Occitane en Provence,” is a well-known French retailer specializing in:

• Natural beauty and skincare products: They focus on natural ingredients and traditional Provençal recipes, offering a wide range of skincare, body care, hair care, and fragrance products.
• Focus on shea butter: Their signature ingredient is shea butter, sourced from Burkina Faso and used in many of their products.
• High-quality ingredients: They prioritize quality and sustainability, using natural ingredients and ethical sourcing practices.
• Luxury and indulgence: Their products are positioned as a luxurious and pampering experience, with beautiful packaging and sensorial scents.
• Global presence: They have a strong retail presence with stores in over 90 countries, including several in Malaysia.
• Online presence: Their user-friendly website and mobile app allow for convenient online shopping and purchasing.