City Chain is a renowned watch retailer brand established in 1985, specializing in offering an extensive network of stores, a strong portfolio of watch brands, and industry-leading customer service. Their vision is to be the best watch retailer in Asia.

• Extensive store network: With nearly 300 locations across Asia, including Hong Kong, Macau, Singapore, Malaysia, Thailand, and Mainland China, City Chain boasts a vast network of stores, making it conveniently accessible to customers in the region.
• Strong watch brand portfolio: They partner with various renowned international watch brands, such as Seiko, Casio, Citizen, Tissot, Oris, Ball, and more, providing customers with a diverse selection of timepieces to choose from.
• Industry-leading customer service: City Chain is committed to providing exceptional customer service, with their staff empowered with training on the latest products, technologies, and emerging lifestyle trends to ensure they can offer informed and personalized assistance to customers.
• Focus on innovation: City Chain continuously strives for innovation in retailing, product diversity, quality, e-commerce development, and further strengthening their reach and appeal in the region.
• Affordable luxury: In recent years, City Chain has shifted its focus towards the affordable luxury segment, catering to a wider range of customer preferences and budgets.