Cotton On is an Australian multinational clothing retailer founded in 1991. The company sells casualwear, activewear, sleepwear, swimwear, and accessories for men, women, children, and babies. Cotton On operates over 1,500 stores across 21 countries.

Cotton On is known for its affordable and trendy clothing. The company’s target market is young adults who are fashion-conscious but budget-minded. Cotton On frequently releases new collections, and its stores are always stocked with the latest trends.

In addition to its own brand, Cotton On also sells a variety of other brands, including Typo, Rubi, Cotton On Body, and CEREMONY. The company also has a homewares line, Cotton On HOME.

Cotton On is committed to sustainability and ethical sourcing. The company uses recycled materials whenever possible, and it has a strict code of conduct for its suppliers. Cotton On is also a member of the Better Cotton Initiative (BCI), which is a global initiative that promotes sustainable cotton farming practices.