Daniel Wellington is a Swedish watch brand founded in 2011 by Filip Tysander. The company is known for its minimalist and affordable watches, which are typically made with a white dial, a NATO strap, and a rose gold case. Daniel Wellington has gained a large following on social media, and its watches are often seen on the wrists of celebrities and influencers.

The company’s success is due in part to its strong digital marketing strategy. Daniel Wellington was one of the first brands to use social media influencers to promote its products, and it has been very successful in using this channel to reach its target audience.

The company has also been successful in expanding its product line beyond watches. Daniel Wellington now sells a variety of other accessories, including jewelry, sunglasses, and bags.