HOOGA is a Scandinavian-inspired home furnishing brand based in Singapore and Malaysia. Founded on the principles of Danish Hygge, they aim to create a sense of cozy contentment and well-being in your home.

• Hygge philosophy: Their products and marketing revolve around creating comfortable, warm, and inviting spaces that encourage relaxation and happiness.
• Soft and natural materials: They use materials like TENCEL™ fibers and cotton, known for their softness and sustainability.
• Simple and minimalist design: Their products are characterized by clean lines, neutral colors, and functional designs.
• Wide range of homeware: They offer a variety of products, including bedding, bathware, home fragrance, and home decor.
• Focus on affordability: Their products are priced competitively, making them accessible to a wider audience.