Levi Strauss & Co., commonly known as Levi’s, is an American clothing company best known for its denim jeans. Founded in 1853 by Levi Strauss in San Francisco, California, Levi’s has become one of the most iconic and recognizable brands in the world.

• Invented the blue jean: In 1873, Levi Strauss partnered with Jacob Davis to patent the design of the riveted blue jean, which revolutionized workwear and casual fashion.
• Symbol of American culture: Levi’s jeans have been worn by cowboys, miners, rock stars, and everyday people throughout history, and they have become a symbol of American culture and rebellion.
• Wide range of products: Today, Levi’s offers a wide range of products beyond jeans, including jackets, shirts, t-shirts, shoes, and accessories.
• Commitment to sustainability: Levi’s is committed to sustainability and has launched several initiatives to reduce its environmental impact, such as using recycled materials and water-saving techniques.
• Global brand: Levi’s is a global brand with stores in over 110 countries.