New Balance is a major athletic footwear and apparel manufacturer, best known for its comfortable and supportive shoes. Founded in 1906 as the New Balance Arch Support Company in Boston, Massachusetts, it has grown to become a global brand with over 3,000 stores in 25 countries and regions.

• Focus on comfort and support: New Balance shoes are known for their superior comfort and arch support, making them a popular choice for runners, walkers, and people with foot problems.
• Wide range of products: New Balance offers a wide variety of shoes for different activities, including running, walking, training, hiking, and casual wear. They also have a growing apparel line that includes clothing for men, women, and children.
• Independent and heritage-focused: New Balance is one of the few remaining major shoe companies that is not owned by a larger corporation. The company is proud of its independent heritage and focuses on quality and craftsmanship.
• Popular with different demographics: New Balance shoes are popular with people of all ages, from young athletes to older adults looking for comfortable shoes. The brand has also become increasingly popular with fashion-conscious consumers in recent years.