Pandora is a Danish jewellery brand known for its customizable charm bracelets and high-quality, feminine designs.

• Charms: The main focus is on handcrafted charms in various styles and materials, from precious metals and gemstones to enamel and glass. These charms can be added to bracelets, necklaces, and earrings to create personalised pieces.
• High-quality materials: Pandora uses a mix of sterling silver, gold, cubic zirconia, and other materials to create durable and elegant jewellery.
• Feminine designs: The overall aesthetic is romantic and delicate, with a focus on hearts, flowers, and other feminine motifs.
• Customization: The ability to curate a personal story through charm selection is a major draw for Pandora customers.
• Price range: Pandora jewellery falls into the mid-range category, with charms typically costing between $35 and $200.
• Brand image: Pandora is associated with sentimentality, gift-giving, and self-expression.