Selfridges is a British multinational luxury department store chain with headquarters in London. It was founded by Harry Gordon Selfridge in 1908. The chain operates four large department stores in the United Kingdom, as well as Selfridges.com, an international e-commerce website.

Selfridges is known for its wide selection of luxury goods, including designer fashion, cosmetics, homeware, and food. The company also has a strong reputation for its innovative and creative merchandising, as well as its commitment to sustainability. In recent years, Selfridges has been expanding its international presence, with plans to open new stores in China and the Middle East.

The company is also investing heavily in its e-commerce business, with a goal of becoming the world’s leading luxury online retailer.