VIPSHOP is a Chinese e-commerce company that operates the e-commerce website VIP.com specializing in online discount sales. It is headquartered in Guangzhou, Guangdong, China. As of 2022, VIPSHOP is the third-largest online retailer in China by gross merchandise value.

VIPSHOP offers a wide variety of products, including apparel, footwear, accessories, beauty, homeware, and electronics. The company sources its products from a network of over 1,000 suppliers, both domestic and international. VIPSHOP’s business model is based on flash sales, which are limited-time promotions that offer deep discounts on a limited selection of products.

VIPSHOP’s target customers are value-conscious consumers who are looking for branded products at discounted prices. The company’s website and mobile app are designed to make it easy for customers to find and purchase products. VIPSHOP also offers a variety of payment options, including cash on delivery, credit cards, and Alipay.

VIPSHOP has a strong track record of growth. The company’s revenue has grown at a compound annual growth rate of over 50% since 2012. VIPSHOP is profitable, with a net profit margin of over 10%. The company is well-positioned for future growth, as the Chinese e-commerce market is expected to continue to grow rapidly.