Fairprice, or NTUC Fairprice Co-operative Limited, is the largest supermarket chain in Singapore. It is a member of the National Trades Union Congress (NTUC), and it was founded in 1973 with the aim of moderating the cost of living for ordinary Singaporeans. Today, Fairprice has over 400 outlets, including supermarkets, hypermarkets, convenience stores, and Cheers convenience stores. The company also has a presence in Malaysia and Indonesia.

Fairprice is known for its wide variety of products, competitive prices, and friendly customer service. The company offers a wide range of groceries, household items, and other essentials. Fairprice also has a strong focus on fresh produce, and it sources its products from both local and international suppliers.

In addition to its traditional supermarket business, Fairprice is also involved in a number of other ventures. The company operates its own online grocery store, Fairprice Online. Fairprice also has its own logistics and distribution network, as well as its own food manufacturing arm, Fairprice Food Manufacturing.

Fairprice is a committed to social responsibility. The company supports a number of community initiatives, and it is also a founding member of the Singapore Green Mark Programme.