PUMA is a global sportswear powerhouse known for its bold designs, innovative technologies, and iconic collaborations. With a rich heritage dating back to 1948, the brand has evolved from athletic footwear to a full-fledged lifestyle icon, catering to individuals who embrace an active and dynamic spirit.

• Performance meets style: PUMA seamlessly blends high-performance technologies for athletes with trendsetting designs for everyday wear. Their shoes, clothing, and accessories offer both functionality and fashion.
• Focus on innovation: PUMA constantly pushes boundaries with cutting-edge technologies like NITRO foam for superior cushioning and energy return, or HYBRID technology combining responsiveness with stability.
• Iconic collaborations: PUMA collaborates with renowned fashion designers, celebrities, and sports stars, creating limited-edition collections that generate excitement and buzz. Think Rihanna’s FENTY collection or Selena Gomez’s SG collection.
• Strong heritage: With a legacy deeply rooted in athletics, PUMA continues to sponsor leading athletes and teams, solidifying its association with performance and excellence.
• Sustainability efforts: PUMA is committed to reducing its environmental impact through initiatives like using recycled materials, adopting sustainable manufacturing practices, and promoting conscious consumerism.