Crumpler is an Australian brand known for its irreverent and durable bags. Here’s a quick rundown:

• Origin: Born in Melbourne in 1995, Crumpler started as a reaction to the boring, functional bags dominating the market. They wanted to create bags that were both practical and expressive, with a touch of Aussie humor.
• Products: Crumpler’s core offerings are backpacks, messengers, and travel bags. They’re known for their:
• Distinctive look: Crumpler bags often have a crumpled, slouchy aesthetic, with funky colors and unconventional materials like recycled tarpaulin and military-grade nylon.
• Durability: Built to last, Crumpler bags are known for their tough construction and lifetime warranty.
• Functionality: Despite their quirky look, Crumpler bags are packed with practical features like padded compartments, hidden pockets, and water-resistant zippers.
• Brand personality: Crumpler is all about individuality and adventure. They encourage people to embrace their “uncrumple” selves and explore the world with their bags as trusty companions. They’re not afraid to poke fun at themselves and the outdoor industry, with cheeky slogans and quirky designs.