Häagen-Dazs is an American ice cream brand established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976.

The Pillsbury food conglomerate bought Häagen-Dazs in 1983, and now the brand is sold worldwide, as cartons, ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.

Häagen-Dazs is known for its high-quality ingredients and rich, creamy flavors. The company uses fresh cream, milk, and sugar in its ice cream, and it also uses real fruits and nuts in many of its flavors. Häagen-Dazs also offers a variety of vegan and dairy-free options.

Häagen-Dazs has a strong commitment to social responsibility. The company is a member of the Rainforest Alliance and it uses Fairtrade certified ingredients in its ice cream. Häagen-Dazs also supports a variety of environmental and social causes.

Häagen-Dazs is a popular choice for ice cream lovers around the world. The brand is known for its high-quality ingredients, rich flavors, and commitment to social responsibility.