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Paula's Choice

Description

Paula’s Choice is a skincare brand founded in 1995 by Paula Begoun, a former journalist and self-proclaimed “Cosmetics Cop.” Frustrated by the lack of scientific evidence to support many skincare claims, Begoun set out to create a line of products based on research and efficacy.

Paula’s Choice products are formulated with high-quality ingredients and are fragrance-free, non-comedogenic (meaning they won’t clog pores), and free of irritating ingredients. The brand offers a wide range of products for all skin types and concerns, including:

  • Cleansers: Paula’s Choice offers a variety of cleansers, from gentle formulas for sensitive skin to powerful exfoliating cleansers.
  • Exfoliants: Exfoliation is an important part of any skincare routine, and Paula’s Choice offers a variety of exfoliating products, including chemical exfoliants like AHAs and BHAs, as well as physical exfoliants like scrubs.
  • Serums: Serums are concentrated treatments that target specific skin concerns, such as acne, wrinkles, or dryness. Paula’s Choice offers a wide range of serums to choose from.
  • Moisturizers: Moisturizing is essential for all skin types, and Paula’s Choice offers a variety of moisturizers to choose from, including lightweight formulas for oily skin and richer formulas for dry skin.
  • Sunscreen: Sunscreen is the most important step in any skincare routine, and Paula’s Choice offers a variety of sunscreens with SPF 30 or higher.

 

Paula's Choice has received 0 reviews with an average rating of out of 5

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