Paula’s Choice is a skincare brand founded in 1995 by Paula Begoun, a former journalist and self-proclaimed “Cosmetics Cop.” Frustrated by the lack of scientific evidence to support many skincare claims, Begoun set out to create a line of products based on research and efficacy.

Paula’s Choice products are formulated with high-quality ingredients and are fragrance-free, non-comedogenic (meaning they won’t clog pores), and free of irritating ingredients. The brand offers a wide range of products for all skin types and concerns, including:

• Cleansers: Paula’s Choice offers a variety of cleansers, from gentle formulas for sensitive skin to powerful exfoliating cleansers.
• Exfoliants: Exfoliation is an important part of any skincare routine, and Paula’s Choice offers a variety of exfoliating products, including chemical exfoliants like AHAs and BHAs, as well as physical exfoliants like scrubs.
• Serums: Serums are concentrated treatments that target specific skin concerns, such as acne, wrinkles, or dryness. Paula’s Choice offers a wide range of serums to choose from.
• Moisturizers: Moisturizing is essential for all skin types, and Paula’s Choice offers a variety of moisturizers to choose from, including lightweight formulas for oily skin and richer formulas for dry skin.
• Sunscreen: Sunscreen is the most important step in any skincare routine, and Paula’s Choice offers a variety of sunscreens with SPF 30 or higher.