PLAYDRESS is a Singaporean clothing store for women, specializing in fun, casual, and trendy styles.

• Target audience: PLAYDRESS caters to the confident, modern woman who embraces her individuality and appreciates accessible fashion.
• Style: Think feminine silhouettes, playful prints, and eye-catching details, like puff sleeves, ruffles, and polka dots. They also offer smart casual options for work or a night out.
• Price range: PLAYDRESS falls into the mid-range category, with dresses typically priced between $50 and $80. They also have regular sales and promotions, making it easy to find a good deal.

What they’re known for:

• Dresses: From romantic maxis to chic minis, PLAYDRESS has a dress for every occasion.
• Jumpsuits: A trendy and versatile option, PLAYDRESS jumpsuits come in various styles and colors.
• Tops and skirts: Mix and match to create your own unique look.
• Complementary accessories: Find the perfect finishing touches for your outfit, like earrings, necklaces, and bags.