ColourPop is an American cosmetics brand based in Los Angeles, California. Founded in 2014 by siblings Laura and John Nelson, ColourPop is known for its affordable and high-quality makeup products. The company offers a wide range of products, including eye shadows, lipsticks, foundations, concealers, and highlighters. ColourPop is a popular brand among beauty enthusiasts and has been praised for its innovative and trendy products.

The company’s mission is to “redefine luxury beauty by creating amazing products at prices that don’t break the bank.” ColourPop products are cruelty-free and are not tested on animals. The company also prides itself on being environmentally responsible and uses recycled packaging whenever possible.

ColourPop products are sold through the company’s website and at select retailers, including Ulta Beauty and Sephora. The company also has a popular social media presence and frequently collaborates with influencers to create new products and promotions.