Havaianas, founded in 1962 in São Paulo, Brazil, started as a simple rubber flip-flop brand for everyday wear. Today, it has transformed into a globally recognized lifestyle brand, synonymous with summer, beach vibes, and carefree living.

• Origins: Brazilian brand, initially targeting all socio-economic classes.
• Product: Known primarily for their comfortable, durable, and affordable flip-flops in a vast array of colors and styles.
• Transformation: Transitioned from practical footwear to a desirable brand associated with joy, relaxation, and Brazilian identity.
• Marketing: Collaborations with artists, designers, and celebrities have boosted brand image and expanded appeal.
• Current status: Offers over 80 models in 60,000 colors, sold in over 100 countries. Considered a cult brand with loyal customers.